HONG KONG (AP) – A cherry mango popicle box nestled in the middle of a backyard in Hong Kong will help birds gather their nectar to make them more successful pollinators, and the box also will help prevent tree pests from destroying fruit trees, officials said Friday.
The box was designed by Hong Kong-based Poptarts, an Italian company that made a similar one in Italy, according to the company’s website.
Poptarts is planning to ship out the first boxes to a bird sanctuary in Hongkong in 2019.
It said it was aiming to sell about 3,000 boxes annually by the end of 2019.
The company said it would build a second box for birds at a nearby park and would provide the boxes to the birds at their own cost.
The birds are in charge of choosing the fruit and the rest of the process is done by volunteers, said the company.
The popicle boxes can be placed on a tree to prevent birds from digging through the fruit, said Poptasters spokeswoman Annemarie Lee.
The boxes can also be used for bird feeders and to store food, she said.
Popts is trying to reach more than 1 million households by 2020 with its products.
The company, which has an annual turnover of around $1.5 billion, has about 3.2 million employees worldwide.