Baby popsicle.com, which is the parent company of Go noodlle, has a $200m funding round.
It has also been accused of plagiarising the Go Noodle brand name.
The company’s founders claim that the US$200m investment in Go noodler is a strategic investment in their company, but US consumer watchdog Consumer Reports has questioned the validity of that claim.
Go noodling is a brand of Go Noodles that has had its share of controversies.
A recent ad campaign was criticised for its racist, homophobic, anti-Semitic, misogynistic and xenophobic messages.
In August, the company was criticised by an online petition asking the US Food and Drug Administration to regulate Go noodles.
In September, Go noodlers parent company said it had received the petition’s signatures, but had not responded to the petition at the time of publication.