The world’s top-selling snack is no longer a luxury item, but it’s still a good option for the budget saver.
This week, the BBC has launched a brand new campaign to help people save money on the most common types of sugar-free and sugar-rich popicles.
For $15, a pack of these $1.19-worth treats can be had for just $5.
The BBC has created a brand-new popicle recipe and has enlisted the help of some of the UK’s best pop food experts to help guide consumers through the process.
“There’s a lot of sugar in our popicles and it can be a bit hard to swallow, so we wanted to try to get as much sugar out of the stuff as we could,” says food scientist and chef John Fritsche, who created the recipe for a $5-per-pack “sugar-free” pop.
“If you’re not getting enough sugar, you might need to cut the amount you eat.”
The BBC is using a new website called Food & Drink to help consumers identify the sugar-based flavours in popicles, and has also enlisted the expertise of food blogger Jess Harker, who has created the “sour” and “sweet” flavours for $5 per pack.
“We’ve had a few suggestions from our users who are trying to save money and who don’t like the smell of sugar,” Harkar told BBC News.
Harker and Fritche are two of the experts the BBC is targeting. “
We’re really excited to be working with Food & Drinks to help us help consumers in the UK and around the world get to the best price for their pop,” she added.
Harker and Fritche are two of the experts the BBC is targeting.
They are both experts at helping people to identify the different types of ingredients used in pop-ins.
“The BBC are keen to reach as many people as possible and they have been really helpful to us,” Harkser said.
“They have also been super helpful with some of our other content.”
The £15-per pack of sugar free popicles has been a hit with some viewers, who have asked for more flavours.
Popologist Jess Haggerty, from the British Food Awards, said: “We’re absolutely thrilled to be a part of this campaign to raise awareness about sugar-sugar flavours in our products and to provide a real opportunity for people to save a bit of money.”
“People really do enjoy the smell and taste of sugar, so a sugar free, sugar-filled pop is an absolute must for any budget savers,” she said.
“It’s a fun way to make a healthy snack and it’s great to see people enjoying their pop for a little while.”
More: The BBC says it has now had 50,000 “suckers” on its website, which it says is the highest number on record.
A spokeswoman for the BBC said the new campaign would help people “buy less and save more” in the future.
The BBC says this campaign is part of its new campaign on the “cost of sugar”.